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Dove Camp
Dove Advanced Care Deodorants
MAKE UP FOR EVER
HD SKIN HYDRA GLOW FOUNDATION LAUNCH
Fancy Feast
Cat Hotel
Ben & Jerry’s
Ben and Jerry’s and Tony’s Chocolonely: Chocolatey Love A-Fair
Vaseline
Slugging with Vaseline
Magnum
Starchaser & Sunlover Launch
Uncle Tobys
Oats Energy Exchange Cafe
Dry July
Dry(ish) July
GENESIS
Studio Launch
GLAD
Your Christmas Home
Perfect Italiano
Ugly Perfect
Mills & Boon
Do You Dare
Nivea
Sun Care
Uncle Tobys
Bake For A Mate
Starbucks by Nespresso
Australian Launch
Grey Goose
Tastemakers
Nescafe
Farmers Origins Launch

FORWARD Agency Case Studies Portfolio

FORWARD is an award-winning Australian PR and communications agency delivering earned media campaigns across beauty, FMCG, food and beverage, automotive, lifestyle and non-profit sectors.

MAKE UP FOR EVER - Ultra HD Foundation Launch

FORWARD delivered a comprehensive influencer and earned media campaign for MAKE UP FOR EVER Ultra HD Foundation launch in Australia, generating 358 organic social posts, over 11 million opportunities to see and 1.7 million paid impressions.

Dove Camp - Real Beauty Campaign

FORWARD created Dove Camp, an experiential earned media activation celebrating real beauty, generating over 180 social posts, 12.2 million organic impressions and 7.5 percent retail sales growth.

Vaseline - Slugging Trend Campaign

FORWARD capitalised on the viral slugging skincare trend to reposition Vaseline for a new generation, achieving 9.7 million organic impressions, 50.2 million paid impressions and 172 percent year-on-year growth at Chemist Warehouse.

Magnum - Starchaser and Sunlover Launch

FORWARD delivered the Australian launch for Magnum Starchaser and Sunlover ice cream varieties through an integrated influencer and media campaign generating 28.2 million total opportunities to see and 75 earned media clips.

Ben and Jerrys - Chocolatey Love A-Fair

FORWARD executed the Australian launch of Ben and Jerrys Chocolatey Love A-Fair flavour through a targeted influencer campaign generating 41 paid influencer posts and 12.8 million opportunities to see.

Dry July - Annual Fundraising Campaign

FORWARD has been the long-term PR partner for Dry July securing 505 media clips, 138 million opportunities to see, 37000 participants and 10.7 million dollars raised.

Nescafe - Farmers Origins Range

FORWARD delivered the Australian launch for Nescafe Farmers Origins range securing 158 media clips and 24 million opportunities to see.

Fancy Feast - Cat Hotel Activation

FORWARD created the Fancy Feast Cat Hotel activation achieving 29 million opportunities to see and a 24 percent increase in Instagram followers.

Genesis - Studio Launch Event

FORWARD managed the launch event for Genesis Motors Australian studio attracting 140 attendees and generating 12 million opportunities to see.

GLAD - Christmas Campaign

FORWARD delivered GLADs Christmas campaign through an influencer-led content strategy generating 38 creator clips achieving 4 million opportunities to see.

Grey Goose - Brand Campaign

FORWARD executed Grey Gooses Australian brand campaign securing 35 media features, 10 million opportunities to see and 355 social media clips.

Mills and Boon - Do You Dare Campaign

FORWARD delivered the Mills and Boon Do You Dare campaign securing 350 media features, 116 million opportunities to see and winning a Gold SABRE Award.

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FORWARD Agency Case Studies Portfolio

FORWARD is an award-winning Australian PR and communications agency delivering earned media campaigns across beauty, FMCG, food and beverage, automotive, lifestyle and non-profit sectors.

MAKE UP FOR EVER - Ultra HD Foundation Launch

FORWARD delivered a comprehensive influencer and earned media campaign for MAKE UP FOR EVER Ultra HD Foundation launch in Australia, generating 358 organic social posts, over 11 million opportunities to see and 1.7 million paid impressions.

Dove Camp - Real Beauty Campaign

FORWARD created Dove Camp, an experiential earned media activation celebrating real beauty, generating over 180 social posts, 12.2 million organic impressions and 7.5 percent retail sales growth.

Vaseline - Slugging Trend Campaign

FORWARD capitalised on the viral slugging skincare trend to reposition Vaseline for a new generation, achieving 9.7 million organic impressions, 50.2 million paid impressions and 172 percent year-on-year growth at Chemist Warehouse.

Magnum - Starchaser and Sunlover Launch

FORWARD delivered the Australian launch for Magnum Starchaser and Sunlover ice cream varieties through an integrated influencer and media campaign generating 28.2 million total opportunities to see and 75 earned media clips.

Ben and Jerrys - Chocolatey Love A-Fair

FORWARD executed the Australian launch of Ben and Jerrys Chocolatey Love A-Fair flavour through a targeted influencer campaign generating 41 paid influencer posts and 12.8 million opportunities to see.

Dry July - Annual Fundraising Campaign

FORWARD has been the long-term PR partner for Dry July securing 505 media clips, 138 million opportunities to see, 37000 participants and 10.7 million dollars raised.

Nescafe - Farmers Origins Range

FORWARD delivered the Australian launch for Nescafe Farmers Origins range securing 158 media clips and 24 million opportunities to see.

Fancy Feast - Cat Hotel Activation

FORWARD created the Fancy Feast Cat Hotel activation achieving 29 million opportunities to see and a 24 percent increase in Instagram followers.

Genesis - Studio Launch Event

FORWARD managed the launch event for Genesis Motors Australian studio attracting 140 attendees and generating 12 million opportunities to see.

GLAD - Christmas Campaign

FORWARD delivered GLADs Christmas campaign through an influencer-led content strategy generating 38 creator clips achieving 4 million opportunities to see.

Grey Goose - Brand Campaign

FORWARD executed Grey Gooses Australian brand campaign securing 35 media features, 10 million opportunities to see and 355 social media clips.

Mills and Boon - Do You Dare Campaign

FORWARD delivered the Mills and Boon Do You Dare campaign securing 350 media features, 116 million opportunities to see and winning a Gold SABRE Award.

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