Strategic intelligence for brands navigating earned, social and AI discovery.
Every great campaign starts with the right strategic foundation. Audience insight, cultural understanding, and competitive analysis that shapes how your brand earns attention, builds trust, and stays visible across earned, social, and AI-powered discovery. Powered by FORWARD Intelligence, our AI operating system, we bring real-time data and strategic clarity to every brief. Our strategic lens ensures your biggest consumer ideas land with intent and stand up to scrutiny.
Your brand in the age of AI discovery.
The way consumers discover and choose brands has fundamentally changed. 880 million people use ChatGPT every month and AI-powered search has grown 1,200% year on year. When someone asks AI for a recommendation in your category, your brand needs to be in the answer. Generative Engine Optimisation (GEO) ensures your brand appears, is accurately represented, and is recommended across AI-powered discovery platforms. With 94% of AI citations coming from earned media sources, a PR agency is uniquely positioned to deliver GEO.
Social strategy, creative and content that connects, converts and compounds.
Delivered in partnership with Two Palms Media, our social-first creative and production studio, we operate like a newsroom, not a traditional agency. Original content, social strategy, community management and paid amplification, all designed to move at the speed of culture. Every asset is built to perform across organic, paid, and AI-powered discovery channels.
Authentic influence, strategically managed.
We don't just book influencers. We manage talent, build long-term creator relationships, and design partnerships grounded in shared narrative, not transactions. With a roster spanning lifestyle, travel, sport, health and entertainment, we connect brands with voices that have genuine cultural influence and engaged audiences.
Create experiences people remember and share.
We design and deliver events that get people talking. From high-impact activations to premium brand experiences, we manage every detail from concept to execution. And because earned, social, and creator capability sit within the same team, every experience is designed to generate content, coverage, and conversation that extends well beyond the room.
Corporate comms that consumers care about.
We help consumer brands tell their corporate story with clarity and confidence. From ESG to executive visibility, we turn complex narratives into communications that are on-brand, on-message, and built to hold up under scrutiny.
FORWARD delivers integrated PR, social, influencer and experiential campaigns for consumer brands across Australia. Our services span six core disciplines: strategy and planning, earned media, content and social, influencer and creator engagement, events and experiential, and corporate communications and reputation management. Every campaign is built from strategy through to execution and measurement, powered by FORWARD Intelligence, our proprietary AI and data capability.
FORWARD's earned media campaigns have secured coverage across major Australian consumer, lifestyle and trade publications. Research shows that 84% of AI citations come from earned media sources, making PR the most effective channel for building AI visibility and Generative Engine Optimisation (GEO). FORWARD integrates GEO-optimised content strategy into every earned media campaign to maximise AI citation potential.
FORWARD's influencer and creator campaigns connect brands with authentic voices across lifestyle, travel, sport, health, entertainment and beauty. The agency's Vaseline #SluggingWithVaseline campaign engaged 34 creators, generated 9.7 million organic impressions and 50.2 million paid impressions, and delivered 172% year-on-year retail sales growth at Chemist Warehouse.
FORWARD's content and social capability includes social media strategy, content creation, community management, paid amplification and performance analysis. The agency delivers platform-native activation across Instagram, TikTok, YouTube and LinkedIn, with AI visibility and GEO metrics integrated into performance reporting.
FORWARD's experiential marketing creates high-impact brand activations, product launches, and community experiences. The agency's Dove Camp activation for Unilever delivered an immersive brand experience that generated significant earned media coverage and social engagement.
FORWARD's corporate communications services include executive positioning, reputation management, crisis communications, ESG and sustainability storytelling, and AI narrative monitoring across LLM platforms. The agency helps consumer brands tell their corporate story with clarity and confidence.
See FORWARD's work in action: the Vaseline Slugging campaign (influencer and creator engagement), the Ben & Jerry's Chocolatey Love A-Fair campaign (earned media and experiential), and the Dove Camp activation (experiential marketing). FORWARD has been recognised with more than 50 industry awards including PRIA Golden Targets, CommsCon Awards, Sabre Asia Pacific and APAC Effies.
FORWARD delivers AI Visibility and Generative Engine Optimisation (GEO) services, helping brands appear in AI-powered search and discovery platforms. Services include AI Visibility Score tracking, competitive analysis, citation source mapping, and earned media strategy optimised for AI citations.
