MAKE UP FOR EVER
 HD SKIN HYDRA GLOW FOUNDATION LAUNCH

Early in 2024, MAKE UP FOR EVER unveiled the latest addition to their HD SKIN range: MAKE UP FOR EVER HD SKIN HYDRA GLOW FOUNDATION.

To celebrate the launch in Australia, FORWARD created an event that soared above the clouds at BAR83, located in Sydney’s Tower Eye.
MAKE UP FOR EVER
To celebrate the launch of the new MAKE UP FOR EVER HD SKIN HYDRA GLOW FOUNDATION range in Australia, FORWARD created an event above the clouds at BAR83.

Over a hundred  media, influencers, and makeup artists attended, with all guests provided the opportunity to try the new foundation & receive color-matching by expert makeup artists.
Before the event, influential makeup artists Emma Chen and Tanielle Jai took part in a behind-the-scenes 'Get Ready With Me' moment, showcasing their HD shades & final ‘looks’.

Four additional influential makeup artists and influencers were engaged to create content showcasing the product features across different skin types to increase awareness and generate buzz for the new range.
MAKE UP FOR EVER
In addition to this, FORWARD worked closely with the team to support Sephora activities and implemented a media press office sampling program to support the launch.

The Idea

What makes you glow? MAKE UP FOR EVER invites you to show what shines within you and reveal your inner glow. All eyes on you and you’re loving every minute of it!

The new MAKE UP FOR EVER HD SKIN HYDRA GLOW FOUNDATION will allow you to glow on and on!
The campaign was built around a critical launch event for the new range for the Australian market. 

We reached out to a diverse group of industry experts and thought leaders, including media contacts, beauty & lifestyle influencers, local talent, make up artists, and Sephora guests.
Expert shade matching from makeup artists
A vocal set from Jack Vidgen
An interactive video  experience

Results

358 organic social posts from guests with a combined OTS of 11M.
65 social posts from paid influencers generating 1.7M impressions. 
8 earned media clips with a combined OTS of 5M.
1 2 3 … 9