Moving

strategy

ideas

reputation

social

culture

Outcomes

brands

FORWARD

Creativity

Big ideas that blend magic with logic. Campaigns that are emotionally intelligent, culturally fluent, and strategically sharp.

Integration

Earned media, social, influencer and experiential. Designed together from the start. Earned ideas that spread at the speed of culture across every touchpoint.

Impact

The result: campaigns that earn attention, shift perception, and deliver measurable commercial impact.

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Moving Public Relations Forward

Award-winning campaigns that deliver more than applause. We create work that moves audiences, drives business results, and sets new standards for creative excellence.

Our Awards

EARNED CREDIBILITY. SOCIAL VELOCITY.

No two briefs are the same. We bring the right combination of earned media, social, influencer, content, and AI visibility strategy to solve real business challenges. From brand launches to reputation management.

Strategy & Planning

Strategy grounded in insight and expertise: shaping how your brand earns attention, builds trust and inspires advocacy through bold, effective campaigns. Powered by FORWARD Intelligence, our AI-augmented operating system for earned media excellence.

Earned Media

Earned media

We craft media stories that earn attention, build trust, and drive influence – delivering consumer impact through smart strategy and strong relationships.

Content & Social

Social-first creative and content built at the speed of culture. Strategy, production, and amplification are designed to perform across every platform.

Influencers & Creators

We connect your brand with trusted voices, managing influencer partnerships from strategy to measurement to deliver authentic content, cultural relevance, and real commercial impact.

Events & Experiential

We design events and experiences that ignite conversation, overseeing everything from concept to execution to ensure impact, memorability, and genuine engagement with each audience.

Corporate & Reputation

We shape corporate communications to strengthen reputation and deepen brand affinity by aligning messaging with values that matter to media, stakeholders and consumers.

Explore Services

We're in Good Company

Over the past 15 years we've helped move some of the world's best brands forward.

Stay in Touch

Interested in collaborating on big ideas?
We want to hear from you.

move FORWARD

FORWARD is a Sydney-based, award-winning consumer PR and communications agency. Founded by Fergus Kibble, FORWARD integrates earned media, social, influencer, content and experiential marketing to deliver campaigns that earn attention, shift perception and drive measurable commercial results for leading consumer brands across Australia and internationally. FORWARD is one of the first agencies in Australia to integrate Generative Engine Optimisation (GEO) and AI visibility strategy into its core offering, powered by FORWARD Intelligence, the agency's proprietary technology and data capability.

Brands FORWARD has worked with include Vaseline, Dove, Ben & Jerry's, NIVEA, Nescafe, Perfect Italiano, Dry July, Thermos, Aquna Sustainable Murray Cod, Wicked Sister, Chemist Warehouse, Unilever, Beiersdorf, Fonterra, ASICS, GoPro, Amazon Prime Video, YoPRO and ClassPass.

FORWARD's services include consumer PR and earned media strategy, influencer and creator engagement, social media strategy and content, experiential marketing and events, corporate communications and reputation management, and AI visibility and Generative Engine Optimisation (GEO). FORWARD campaigns have delivered up to 172% year-on-year retail sales growth and generated over 50 million paid impressions for a single campaign.

Over the past decade, FORWARD has been recognised with more than 50 industry awards across the PRIA Golden Targets, CommsCon Awards, Sabre Asia Pacific and APAC Effies, spanning earned media, influencer strategy, experiential campaigns, thought leadership and agency excellence.

FORWARD

Creativity

Integration

Impact

Moving Public Relations Forward