Ben & Jerry’s Ben and Jerry’s and Tony’s Chocolonely: Chocolatey Love A-Fair
Ben & Jerry’s new partnership with Tony’s Chocolonely was amplified through an integrated campaign, encompassing earned media, influencer partnerships and a public activation.
Throughout all touchpoints, we ensured that Ben & Jerry’s x Tony’s Chocolonely’s social mission and commitment to eliminating injustices, particularly around ending modern slavery and child labour in the chocolate industry was further reinforced.
By leveraging social media’s influence and strategically choosing content creators who were passionate about food or social justice, Ben & Jerry’s effectively secured a great turnout across activation days.
Notably, the campaign achieved impressive results attaining significant organic impressions and social engagement.
It’s love at first bite: two brands known for their social justice activity, join forces for good to end modern day slavery and child labour practices in the cocoa industry.
To round off the campaign, we hosted a free public activation where Ben & Jerry's and Tony's Chocolonely committed to ending modern slavery and child labour in the chocolate industry.
The Ben & Jerry's and Tony's Chocolonely Chocolate Love A-Fair took place on Saturday, 25th - Sunday, 26th November 2023 at the Sydney Overseas Passenger Terminal at Circular Quay.
Event Highlights
Complimentary ice cream and chocolate treats crafted from ethically sourced cocoa
A tattoo parlour offering free flash tattoos
Mini putt putt course
Chocolate wheel - spin to win a year's supply of Ben & Jerry’s ice cream
Faustina “Fuzzy” Agolley MC’d the event - great host, engaged with and excited the audience, helped create content
Great weather, foot traffic and location
Results
We achieved a fantastic slew of social and earned media coverage, broken down to:
41 Social Posts from paid influencers generating 181K organic impressions 24 earned media clips with a combined OTS of 12.8M.
