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Brand loyalty is not what it used to be, with consumers swayed by anything from lower prices, more options, gimmicks, and even the occasional boycott. As such, to combat brand fatigue and shopper infidelity, mass market personalisation has grown over the last decade, taking cues from pre-mass consumerism to drive pure advocacy. From a PR perspective, current brand offerings of personalised

In Part 1 of this blog post we considered which video platforms are available for your food stories and some examples of how brands are using these platforms effectively to drive consumer engagement. In this post, I am reviewing a few of our favourite food channels. These channels are creating innovative, simple and beautiful content with recipe videos that are driving millions

Whether they’re creepy, ugly or sweet-as-pie, tapping into the latest food trends can generate massive sales for marketers. For food brands looking to build stronger engagement and loyalty among customers, these trends can unlock opportunities for your innovation pipeline, more relevant communications and marketing programs, and ultimately, fuller shopping baskets. Here is our take on some of the larger food trends

FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch. The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits of using Australia’s largest online local directory. Ruth Trewhella, TrueLocal Group Manager, said: “The FORWARD team impressed us with their strategic understanding

A celebrity partnership could  help your brand to drive fast awareness, engagement and fan love;  and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made in heaven, but finding that perfect fit might not be as easy as you think.   We spent 4 minutes with Sean Pickwell, Managing Director of Australia’s number one

Creativity is often viewed as a gift. You’ve either got the magic or you don’t. Some people naturally seem more predisposed to creativity. However at FORWARD we believe that everyone has potential. By introducing some simple habits we can all bring more creativity into our lives and workspace. Creativity isn’t just about coming up with big ideas sometimes it’s the small ideas.

Today, the Public Relations Institute of Australia (PRIA) held an event as part of the Vivid Sydney called Creativity, Content and the Future of PR. Hosted by industry virtuoso Amanda Little, the program featured four participants: Adam Good – Director of Digital Media & Content at Telstra Glen Cassidy – Founding Partner at Cake Wines Shane Currey – Director – Design Thinking |