Coronavirus and Creativity: Brands that are thinking outside the box
If this year has shown us anything, it is to expect the unexpected. The last six months can only be likened to riding a rollercoaster blind folded. But through a year of mostly lows, there have also been some things that put smiles on our faces. Brands across the globe have entertained us with a host of interesting and somewhat
We Are Cooking Our Way Through COVID-19 – What Are the Opportunities for Food Brands?
Many of us are spending more time at home given the current period of social distancing brought about by COVID-19, faced with the challenge of adjusting to the ‘new normal’ and searching for ways to fill the day, find joy in the little things and spend quality time with those we live with. Born from this challenge, we’ve seen an
4 Minutes With.. Fat Mum Slim
Chantelle Ellem is one of the most established ‘blogger-type people’ in the parenting and lifestyle space, having created her blog Fat Mum Slim back in 2008. Chantelle prides herself on her tight-knit community of followers and providing an inspirational space for women to discuss life, personal interests, photography and her favourite recipes! Here, we managed to sneak four minutes with Chantelle
The Growth of Personalisation
Brand loyalty is not what it used to be, with consumers swayed by anything from lower prices, more options, gimmicks, and even the occasional boycott. As such, to combat brand fatigue and shopper infidelity, mass market personalisation has grown over the last decade, taking cues from pre-mass consumerism to drive pure advocacy. From a PR perspective, current brand offerings of personalised
10 Australian Fitness Influencers You Need To Be Following
Today, Australians are without a doubt more conscious of their health and fitness than ever before. Nationally, we spend $8.5 billion each year on gym memberships, sports equipment and the latest fitness trends, highlighting that we’re prepared to pay premium prices to achieve our health and fitness goals. As we become increasingly active and health focused, as well as more reliant
Bolle Italia – Italian Sparkling Wine Festival To Arrive In Sydney
A world of Italian Sparkling wine and food to pop open in in October On Sunday 9th October and Monday 10th October in Sydney, Australians can pop their corks with the arrival of Bolle Italia: the first two-day wine tasting event of its kind, entirely dedicated to world-class Italian sparkling wines from Friuli to Sicily, Piedmont to Sardinia. During the two-day sparkling wine
My 3 Big Takeaways from TEDxSYDNEY 2016
TEDxSydney is a celebration of BIG IDEAS. The theme of TEDxSydney this year was “Togetherness”. What does this mean? It means that no big idea happens in a vacuum: the best ideas are the result of conversations and collaborations. I also think more generally it means “we are all in this together and we will all go down together –
How video content is driving massive engagement for food brands – Part 2
In Part 1 of this blog post we considered which video platforms are available for your food stories and some examples of how brands are using these platforms effectively to drive consumer engagement. In this post, I am reviewing a few of our favourite food channels. These channels are creating innovative, simple and beautiful content with recipe videos that are driving millions
How Video Content Is Driving Massive Engagement For Food Brands – Part 1
While watching the start of MasterChef Season 8 this week, I have been reflecting on the power of video content marketing to not only stimulate wannabe chefs, but also regular home cooks who are looking for new recipes to break the mid-week boredom of plain old meat and three veg. Video is making helpful cooking tips more accessible than ever, especially
10 Australian Food Influencers You Should Follow
At FORWARD we are always on the look out for the most knowledgeable, creative, and authoritative foodies to collaborate with and help tell our client’s stories. Here is a selection of 10 amazing food influencers that we think are doing really interesting, creative and fun things with food. They are getting noticed, have engaged audiences, and are open to working
