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Influencers Tag

It’s no surprise that social media is an effective way to create brand awareness and help increase product sales. There are many ways to launch viral social media campaigns, which are strategically focused, have measurable outcomes and are ultimately aimed at influencing consumers to feel or act a certain way. User-generated content is one way a brand can engage its

Meet Geneva Vanderzeil, your new best friend, interior design muse and DIY guru all rolled into one. A successful Australian blogger, designer, craft lover and businesswoman, Geneva launched her website A Pair & A Spare in 2010 as a platform to share stylish How-To tutorials. Since then, Geneva’s site has grown to span across Style, Interiors, Creativity and Travel and includes her

At the annual CommsCon awards ceremony, last night, FORWARD Agency won Best Influencer Strategy for the #itsgottabeMILO – BIG MILO TIN campaign which ran from October to December 2017. The award recognised this campaign as best in class for influencer marketing strategy. The #itsgottabeMILO campaign was all about getting Aussies talking and sharing their favourite MILO moments.  To kick-start the campaign, FORWARD

Chantelle Ellem is one of the most established ‘blogger-type people’ in the parenting and lifestyle space, having created her blog Fat Mum Slim back in 2008. Chantelle prides herself on her tight-knit community of followers and providing an inspirational space for women to discuss life, personal interests, photography and her favourite recipes! Here, we managed to sneak four minutes with Chantelle