Australian beauty TikTok is in a golden era. From MUAs who went viral with a single transformation to skincare educators changing how Gen Z thinks about ingredients, the talent coming out of Australia right now is world-class. But it is not just the established names driving the conversation. A new wave of creators is building serious followings with fresh perspectives on everything from editorial colour to inclusive beauty for darker skin tones and male grooming.
Whether you are a brand looking for your next collaboration partner, a marketer building an influencer shortlist or a beauty fan looking for your next obsession, this guide breaks down the five biggest Australian beauty creators on TikTok right now and the five rising names you need to be watching.
| Creator | TikTok Handle | Followers | Category | Known For | Based In |
|---|---|---|---|---|---|
| Tatenda Luna | @tatendaluna | 2.9M+ | Big 5 | Bold editorial makeup, colour theory, Zimbabwean-Australian representation | Melbourne, VIC |
| Ashlee Day | @ashleedaymua | 2.4M+ | Big 5 | Bridal and glam MUA, dramatic transformations, professional technique | Sydney, NSW |
| Brandon Scott | @itsbybrandon | 1.8M+ | Big 5 | Male beauty creator, celebrity-inspired looks, inclusive artistry | Melbourne, VIC |
| Nikkia Joy | @nikkiajoy | 1.6M+ | Big 5 | OG Australian beauty YouTuber, product reviews, skincare education | Melbourne, VIC |
| Florence Baitio | @florence_baitio | 1.1M+ | Big 5 | Beauty for dark skin tones, Ghanaian-Australian, inclusive tutorials | Melbourne, VIC |
| Emma MacDonald | @0emmamac | 950K+ | One to Watch | Skincare science, ingredient breakdowns, honest product reviews | Sydney, NSW |
| Bronte-Marie Wesson | @thebrontemarie | 840K+ | One to Watch | SFX and creative makeup, horror and cosplay transformations | Brisbane, QLD |
| Ellen Malone | @askellenbeauty | 720K+ | One to Watch | Dermal therapist, skin barrier science, clinic-grade education | Sydney, NSW |
| Eitan Broude | @eiitanbroude | 680K+ | One to Watch | Male grooming and skincare, Gen Z men's beauty, product reviews | Melbourne, VIC |
| Rowi Singh | @rowisingh | 590K+ | One to Watch | Editorial colour artistry, Indian-Australian heritage, festival looks | Melbourne, VIC |
TikTok: @tatendaluna | Followers: 2.9M+ | Core Niche: Editorial Makeup and Colour Artistry | Based in: Melbourne, VIC
Tatenda Luna is one of the most visually striking beauty creators in Australia. Originally from Zimbabwe and now based in Melbourne, Tatenda has built a following of nearly three million through her fearless approach to colour, her editorial-level artistry and her ability to make even the most dramatic makeup look feel wearable and aspirational. Her content is pure artistry. Every video is a mini masterclass in colour theory, blending technique and creative vision, but she delivers it with a warmth and accessibility that makes her audience feel like they are learning from a friend rather than watching a tutorial. Tatenda's rise has been significant for representation in Australian beauty, bringing visibility to Zimbabwean-Australian culture and demonstrating that bold, high-fashion makeup belongs on every skin tone.
Tatenda's audience is beauty-obsessed, creative and highly engaged, with a core demographic of 18 to 30-year-old women who value artistry, self-expression and inclusive representation. Her content consistently outperforms follower-count expectations on engagement metrics, and her audience is known for high save and share rates. She is an ideal partner for colour cosmetics brands, premium beauty launches, and any campaign that benefits from visually stunning creative and authentic multicultural representation. Brands in the editorial, fashion-forward and prestige beauty spaces would find a natural fit here.
@tatendaluna
TikTok: @ashleedaymua | Followers: 2.4M+ | Core Niche: Bridal and Glam Makeup Artistry | Based in: Sydney, NSW
Ashlee Day is a professional makeup artist who turned her behind-the-scenes bridal and editorial work into one of the most popular beauty accounts in Australia. Based in Sydney, Ashlee is known for jaw-dropping before-and-after transformations that showcase the power of professional technique. Her glam work is flawless in the truest sense, with skin that looks airbrushed, brows that could cut glass and lip lines so precise they look computer-generated. What sets Ashlee apart from other MUAs on TikTok is the way she balances aspirational glamour with genuine warmth. Her voiceovers and on-camera personality are approachable and funny, and she has built a community that is as invested in her personal life as they are in her contour technique.
Ashlee's audience spans engaged brides-to-be, beauty enthusiasts and aspiring MUAs, with a core demographic of 20 to 35-year-old women in Australia. Her content has strong commercial intent as viewers are actively seeking product recommendations and professional techniques they can recreate. She is an ideal partner for foundation and complexion brands, bridal beauty sponsors, professional-grade tools and brush brands, and any campaign that needs polished, aspirational creative with proven conversion metrics.
@ashleedaymua #stitch with @Ashlee Day purple blush!? #plouisemakeup #plousieblush #blushtrend #fyp
TikTok: @itsbybrandon | Followers: 1.8M+ | Core Niche: Male Beauty and Creative Artistry | Based in: Melbourne, VIC
Brandon Scott is breaking every stereotype about who beauty content is for. As one of Australia's most prominent male beauty creators, Brandon has built a following of 1.8 million through a combination of incredible artistry, celebrity-inspired recreation videos and a personality that makes everyone feel welcome in the beauty space. His content ranges from precise celebrity look recreations to full editorial fantasy looks, all delivered with humour, confidence and genuine skill that has earned him respect from both the beauty community and mainstream audiences. Brandon's presence on Australian TikTok matters because he is normalising male participation in beauty at scale, and doing it with such talent and charisma that the conversation has moved well past novelty.
Brandon's audience is young, progressive and highly engaged, spanning beauty enthusiasts of all genders with a core demographic of 16 to 28-year-olds. His content achieves strong engagement because it combines entertainment with genuine artistry. He is an ideal partner for brands looking to reach younger demographics with inclusive messaging, as well as colour cosmetics brands, skincare labels expanding into male markets and any campaign that wants to signal modernity and authenticity. His ability to create content that plays well across both traditional beauty audiences and broader entertainment audiences gives him a unique dual reach.
@itsbybrandon euphoria S3 makeup - I wanna see elevated grunge liner with a psychedelic flare. products used: @DanessaMyricksBeauty colorfix -olive you + titanium @Morphe Cosmetics eye pencil - dark blue @Charlotte Tilbury pop shot - cosmic rocks @Isamaya Beauty industrial palette @Embellish @Benefit Australial bang -blue @Half Magic black mascara @maccosmetics lip pencil - stone @Fluff Lip balm - black #makeup#euphoria#euphoriamakeup#glittermakeup#makeuptutorial#makeuptransformation #makeuptrend#makeupideas
TikTok: @nikkiajoy | Followers: 1.6M+ | Core Niche: Beauty Reviews and Skincare Education | Based in: Melbourne, VIC
Nikkia Joy is an OG of Australian beauty content. She has been creating makeup and skincare content for over a decade, starting on YouTube where she built a loyal following through detailed reviews, honest first impressions and a no-nonsense approach to product recommendations. Her transition to TikTok has been one of the most successful of any established Australian beauty creator, with her short-form content amassing over 1.6 million followers. Nikkia's authority comes from her depth of knowledge. She is not just applying products on camera. She understands formulation, knows the industry and has relationships with brands that give her content a level of insider credibility that newer creators cannot replicate. Her audience trusts her opinion because she has earned that trust over years of consistent, honest commentary.
Nikkia's audience is predominantly 25 to 40-year-old women who are serious about their beauty routines and willing to invest in quality products. Her audience has high purchase intent because they follow her specifically for product guidance. She is an ideal partner for skincare brands, premium beauty launches, beauty-tech devices and any product that benefits from a detailed, credible review rather than a quick mention. Brands that value long-term ambassador relationships over one-off posts will find her audience loyalty particularly valuable.
@nikkiajoy Genuinely surprised at these results🤣 #onedipchallenge #onepumpchallenge #makeuptrend #onedipmakeupchallenge #viralmakeuptrend
♬ Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey
TikTok: @florence_baitio | Followers: 1.1M+ | Core Niche: Inclusive Beauty for Dark Skin Tones | Based in: Melbourne, VIC
Florence Baitio has become one of the most important voices in Australian beauty TikTok. As a Ghanaian-Australian creator based in Melbourne, Florence fills a gap that has existed in the Australian beauty space for far too long: expert-level beauty content created specifically for and by women with darker skin tones. Her tutorials are not adapted versions of lighter-skin content with shade swaps. They are built from the ground up for melanin-rich skin, addressing the specific challenges and opportunities that come with deeper complexions, from undertone matching and hyperpigmentation coverage to finding bronzers and blushes that actually show up. Florence approaches her content with joy and confidence, and her audience adores her for it.
Florence's audience is deeply loyal and highly engaged, consisting primarily of 18 to 32-year-old women of colour across Australia and the broader diaspora. Her content generates strong save and share metrics because her tutorials serve an underserved audience actively looking for products and techniques that work for them. She is an ideal partner for inclusive beauty brands, brands launching extended shade ranges, skincare products formulated for melanin-rich skin, and any brand that wants to demonstrate genuine commitment to diversity rather than performative inclusion. Working with Florence signals authenticity.
@florence_baitio
TikTok: @0emmamac | Followers: 950K+ | Core Niche: Skincare Science and Ingredient Education | Based in: Sydney, NSW
Emma MacDonald is the creator your dermatologist would follow. Based in Sydney, Emma has built a rapidly growing audience through her ability to translate complex skincare science into content that is genuinely entertaining and easy to understand. She does not just tell you what products to use. She explains why they work, breaking down ingredient lists, debunking viral skincare myths and calling out misleading marketing claims with the confidence of someone who has done the reading. Her content sits at the intersection of beauty and education, and her audience comes to her not for aspirational aesthetics but for information they can trust. In a space flooded with sponsored product pushes, Emma's commitment to science-first content has made her one of the most credible skincare voices in Australian TikTok.
Emma's audience is educated, ingredient-conscious and predominantly 20 to 35-year-old women in Australia. They are the consumers who read ingredient lists before purchasing, and they respond to evidence-based messaging. She is an ideal partner for clinical and cosmeceutical skincare brands, dermatologist-developed products, ingredient-led brands and any company whose product story is built on science rather than aesthetics. Brands that can withstand Emma's scrutiny will earn her endorsement, which carries significant weight with her audience.
@0emmamac
TikTok: @thebrontemarie | Followers: 840K+ | Core Niche: SFX and Creative Makeup | Based in: Brisbane, QLD
Bronte-Marie Wesson creates content that makes you do a double take. Based in Brisbane, Bronte-Marie is a special effects and creative makeup artist whose transformations range from hyper-realistic wound prosthetics and horror-inspired looks to elaborate cosplay recreations and optical illusions painted directly on skin. Her technical skill is extraordinary, but what makes her TikTok presence so compelling is her ability to package that skill into short-form content that is both educational and endlessly entertaining. She has carved out a unique space in Australian beauty TikTok where artistry meets entertainment, and her audience spans well beyond traditional beauty demographics into horror, cosplay and pop-culture communities.
Bronte-Marie's audience is creative, engaged and diverse in age and gender, with particularly strong followings in the 16 to 30 demographic. Her content crosses beauty, entertainment and pop-culture verticals, giving her a reach that extends well beyond traditional beauty audiences. She is an ideal partner for Halloween and seasonal campaigns, SFX and theatrical makeup brands, entertainment and gaming launches, and any creative campaign that wants attention-grabbing, shareable content. Her content also works brilliantly for brands that want to demonstrate product versatility in unexpected ways.
@thebrontemarie A simple fat girl contour because these viral trends weren’t built for us 😌 #fyp #makeup #contourtutorial #foryoupage
TikTok: @askellenbeauty | Followers: 720K+ | Core Niche: Dermal Therapy and Skin Barrier Science | Based in: Sydney, NSW
Ellen Malone brings clinical credibility to beauty TikTok. As a qualified dermal therapist based in Sydney, Ellen bridges the gap between the professional skin clinic and the content creator space, delivering science-backed skincare education that her audience can actually apply. Her content is not about selling a lifestyle or curating an aesthetic. It is about helping people understand their skin at a cellular level and make better choices. Ellen's clinical background gives her a level of authority that most beauty creators simply cannot match, and she uses that authority responsibly, always distinguishing between evidence-based advice and trend-driven hype. Her "ask Ellen" format, where followers submit skincare questions for her to answer, has become a signature series that drives consistent engagement.
Ellen's audience is predominantly 22 to 38-year-old women who are invested in their skin health and willing to spend on effective products. Her clinical credentials mean her product recommendations carry the weight of professional endorsement, making her audience particularly high-intent for skincare purchases. She is an ideal partner for professional skincare brands, clinic-grade products, beauty devices and supplements, and any brand that wants its marketing to carry clinical credibility. Her content is particularly effective for brands launching in Australia that need to build trust quickly with a discerning audience.
@askellenbeauty I should wear green more #makeup #grwm #underpaintingmakeup #onthisday #proartist
TikTok: @eiitanbroude | Followers: 680K+ | Core Niche: Male Grooming and Skincare | Based in: Melbourne, VIC
Eitan Broude is proving that the male beauty and grooming category on Australian TikTok is not a niche anymore. It is a movement. Based in Melbourne, Eitan has built a loyal following through his straightforward, relatable approach to men's skincare and grooming. His content strips away the intimidation that many men feel when approaching skincare for the first time, delivering practical advice with a casual, blokey tone that makes it easy to engage. Eitan is not trying to convince men to wear makeup. He is showing them that looking after their skin is just basic self-care, and he is doing it in a way that feels completely natural. His growth trajectory is steep, and he is quickly becoming the first name that brands think of when they want to reach Australian men through beauty content.
Eitan's audience is predominantly 18 to 30-year-old Australian men, a demographic that is rapidly increasing its spending on skincare and grooming but remains notoriously difficult for brands to reach through traditional beauty marketing. His content provides a direct line to this audience in an authentic, non-intimidating format. He is an ideal partner for men's skincare and grooming brands, unisex beauty brands looking to expand their male customer base, fragrance brands targeting younger men, and any brand launching a men's line in the Australian market.
@eiitanbroude honestly nose tape is the GOAT
TikTok: @rowisingh | Followers: 590K+ | Core Niche: Editorial Colour Artistry and Cultural Beauty | Based in: Melbourne, VIC
Rowi Singh is an artist who happens to use faces as her canvas. Born in Melbourne to Indian-Fijian parents, Rowi has become one of Australia's most visually distinctive beauty creators through her extraordinary use of colour, rhinestones, graphic shapes and cultural motifs. Her work frequently draws on South Asian visual traditions, blending bindis, jewel tones and heritage-inspired patterns with contemporary editorial techniques to create looks that are genuinely unlike anything else on Australian TikTok. Rowi's following is growing rapidly because her content is impossible to scroll past. Each look is a piece of art, and she has attracted attention from major international beauty brands and editorial publications who recognise her as a genuine creative force. She has been featured in Vogue, Elle and Cosmopolitan, and has collaborated with brands including MAC, NYX and ColourPop.
Rowi's audience is creative, fashion-forward and culturally diverse, with a core demographic of 18 to 32-year-olds who follow her for inspiration rather than replication. Her content drives high save and share rates because each look is treated as aspirational art. She is an ideal partner for colour cosmetics brands, festival and seasonal campaigns, brands celebrating cultural diversity and any premium beauty label that wants visually spectacular, editorial-quality content. Her existing relationships with MAC, NYX and ColourPop demonstrate she is ready for major brand partnerships, and her editorial press coverage adds a layer of earned media credibility that amplifies any campaign she is part of.
@rowisingh Paint my face with me : maximalist makeup!!! Extreme edition.
The top Australian beauty creators on TikTok in 2026 include Tatenda Luna (@tatendaluna) with 2.9 million followers, Ashlee Day (@ashleedaymua) with 2.4 million followers, Brandon Scott (@itsbybrandon) with 1.8 million followers, Nikkia Joy (@nikkiajoy) with 1.6 million followers and Florence Baitio (@florence_baitio) with 1.1 million followers. These creators span editorial artistry, bridal glam, male beauty, product reviews and inclusive beauty for darker skin tones.
The fastest-growing Australian beauty creators to watch in 2026 include Emma MacDonald (@0emmamac) for skincare science, Bronte-Marie Wesson (@thebrontemarie) for SFX and creative makeup, Ellen Malone (@askellenbeauty) for dermal therapy education, Eitan Broude (@eiitanbroude) for male grooming and Rowi Singh (@rowisingh) for editorial colour artistry. All five are experiencing rapid follower growth and increasing brand partnership activity.
Yes, male beauty content is one of the fastest-growing categories on Australian TikTok. Brandon Scott (@itsbybrandon) is the most prominent male beauty creator with 1.8 million followers, known for celebrity makeup recreations and inclusive artistry. Eitan Broude (@eiitanbroude) is a rising star in the male grooming and skincare space with 680,000 followers, making skincare accessible and approachable for Australian men.
Brands selecting Australian beauty TikTokers for campaigns should consider audience alignment (demographics, interests, purchase intent), content style (editorial, educational, entertainment), engagement quality (saves and shares versus passive views), niche relevance (skincare, colour cosmetics, inclusive beauty, male grooming) and brand safety. The creators in this guide span a range of audience profiles and content styles to suit different campaign objectives, from awareness-driving entertainment content to high-intent educational partnerships.
Australian beauty TikTok is distinguished by its strong emphasis on multiculturalism, outdoor lifestyle influence and a preference for natural, skin-first aesthetics. Australian creators tend to favour relatable, approachable content over heavily produced tutorials, and the market has notably strong representation across diverse cultural backgrounds. The Australian audience also shows high trust in creator recommendations and strong purchase intent from TikTok content, making it one of the most commercially effective beauty TikTok markets in the Asia-Pacific region.
