4 Minutes With.. Fat Mum Slim
Chantelle Ellem is one of the most established ‘blogger-type people’ in the parenting and lifestyle space, having created her blog Fat Mum Slim back in 2008. Chantelle prides herself on her tight-knit community of followers and providing an inspirational space for women to discuss life, personal interests, photography and her favourite recipes! Here, we managed to sneak four minutes with Chantelle
10 Australian Fitness Influencers You Need To Be Following
Today, Australians are without a doubt more conscious of their health and fitness than ever before. Nationally, we spend $8.5 billion each year on gym memberships, sports equipment and the latest fitness trends, highlighting that we’re prepared to pay premium prices to achieve our health and fitness goals. As we become increasingly active and health focused, as well as more reliant
10 Family Influencers You Should Follow
We’ve reviewed both the 10 Australian Food Influencers You Should Follow and the 10 Australian Lifestyle Influencers you should follow. We’ve worked with a number of influencers over a wide range of fields over the years at FORWARD, and consider ourselves lucky to have worked with some of the best in the industry. Now, we’re bringing you 10 Australian Family influencers you should follow. These 10 influencers all
How video content is driving massive engagement for food brands – Part 2
In Part 1 of this blog post we considered which video platforms are available for your food stories and some examples of how brands are using these platforms effectively to drive consumer engagement. In this post, I am reviewing a few of our favourite food channels. These channels are creating innovative, simple and beautiful content with recipe videos that are driving millions
10 Australian Food Influencers You Should Follow
At FORWARD we are always on the look out for the most knowledgeable, creative, and authoritative foodies to collaborate with and help tell our client’s stories. Here is a selection of 10 amazing food influencers that we think are doing really interesting, creative and fun things with food. They are getting noticed, have engaged audiences, and are open to working
4 Marketing Opportunities From 2016’s Biggest Food Trends
Whether they’re creepy, ugly or sweet-as-pie, tapping into the latest food trends can generate massive sales for marketers. For food brands looking to build stronger engagement and loyalty among customers, these trends can unlock opportunities for your innovation pipeline, more relevant communications and marketing programs, and ultimately, fuller shopping baskets. Here is our take on some of the larger food trends
TrueLocal appoints FORWARD Agency to manage PR & Influence
FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch. The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits of using Australia’s largest online local directory. Ruth Trewhella, TrueLocal Group Manager, said: “The FORWARD team impressed us with their strategic understanding
4 minutes with: Sean Pickwell, Director – Waterfront
A celebrity partnership could help your brand to drive fast awareness, engagement and fan love; and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made in heaven, but finding that perfect fit might not be as easy as you think. We spent 4 minutes with Sean Pickwell, Managing Director of Australia’s number one
The Future of PR: 3 Major Insights from the PRIA’s Vivid Ideas Session
Today, the Public Relations Institute of Australia (PRIA) held an event as part of the Vivid Sydney called Creativity, Content and the Future of PR. Hosted by industry virtuoso Amanda Little, the program featured four participants: Adam Good – Director of Digital Media & Content at Telstra Glen Cassidy – Founding Partner at Cake Wines Shane Currey – Director – Design Thinking |
Four Big Ideas From TEDx Sydney 2015
Yesterday I had the absolute pleasure of being in the audience of TEDx Sydney 2015 at the Opera House. It is the first time I have attended TEDx, and after years of watching amazing TED Talks on YouTube, the day did not disappoint. There were 19 incredible speakers and eight musical and entertainment acts that inspired and moved us. It was a full
