We Are Cooking Our Way Through COVID-19 – What Are the Opportunities for Food Brands?
Many of us are spending more time at home given the current period of social distancing brought about by COVID-19, faced with the challenge of adjusting to the ‘new normal’ and searching for ways to fill the day, find joy in the little things and spend quality time with those we live with. Born from this challenge, we’ve seen an
Bolle Italia – Italian Sparkling Wine Festival To Arrive In Sydney
A world of Italian Sparkling wine and food to pop open in in October On Sunday 9th October and Monday 10th October in Sydney, Australians can pop their corks with the arrival of Bolle Italia: the first two-day wine tasting event of its kind, entirely dedicated to world-class Italian sparkling wines from Friuli to Sicily, Piedmont to Sardinia. During the two-day sparkling wine
How Video Content Is Driving Massive Engagement For Food Brands – Part 1
While watching the start of MasterChef Season 8 this week, I have been reflecting on the power of video content marketing to not only stimulate wannabe chefs, but also regular home cooks who are looking for new recipes to break the mid-week boredom of plain old meat and three veg. Video is making helpful cooking tips more accessible than ever, especially
10 Australian Food Influencers You Should Follow
At FORWARD we are always on the look out for the most knowledgeable, creative, and authoritative foodies to collaborate with and help tell our client’s stories. Here is a selection of 10 amazing food influencers that we think are doing really interesting, creative and fun things with food. They are getting noticed, have engaged audiences, and are open to working
4 Marketing Opportunities From 2016’s Biggest Food Trends
Whether they’re creepy, ugly or sweet-as-pie, tapping into the latest food trends can generate massive sales for marketers. For food brands looking to build stronger engagement and loyalty among customers, these trends can unlock opportunities for your innovation pipeline, more relevant communications and marketing programs, and ultimately, fuller shopping baskets. Here is our take on some of the larger food trends
TrueLocal appoints FORWARD Agency to manage PR & Influence
FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch. The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits of using Australia’s largest online local directory. Ruth Trewhella, TrueLocal Group Manager, said: “The FORWARD team impressed us with their strategic understanding
4 minutes with: Sean Pickwell, Director – Waterfront
A celebrity partnership could help your brand to drive fast awareness, engagement and fan love; and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made in heaven, but finding that perfect fit might not be as easy as you think. We spent 4 minutes with Sean Pickwell, Managing Director of Australia’s number one
6 Ways to Boost Your Creativity
Creativity is often viewed as a gift. You’ve either got the magic or you don’t. Some people naturally seem more predisposed to creativity. However at FORWARD we believe that everyone has potential. By introducing some simple habits we can all bring more creativity into our lives and workspace. Creativity isn’t just about coming up with big ideas sometimes it’s the small ideas.
5 Reasons why bloggers add brand value
Blogging has become big business. Not only do agencies and brands liaise with established bloggers to create and amplify campaigns, but also the industry of brand publishing platforms and business blogs are increasing in value. Major bloggers are now commonly represented by specialist agents and draw big crowds and dollars, successfully leveraging their audience share for conversion into social and economic
