FORWARD Opens Melbourne Office and Announces New Senior Hire

12 July 2023

Award-winning public relations agency FORWARD has announced its expansion to Melbourne, following GrowthOps’ acquisition of the business in February this year.

FORWARD is also delighted to announce the appointment of Lucy Saarelaht as the lead of the Melbourne FORWARD team. As Senior Account Director, Lucy will work with agency Founder and Managing Director Fergus Kibble to strengthen FORWARD's presence in Melbourne, create new client partnerships and build a local team over the coming year.

By having boots on the ground in Melbourne, FORWARD expands its reach and gains enhanced access to an extensive array of strategy, creative, and digital services offered by GrowthOps' other leading agencies in Melbourne, including AJF Partnership, Khemistry and GrowthOps Performance. Lucy and Fergus will collaborate with GrowthOps’ newly-appointed Chief Growth and Innovation Officer, Con Frantzeskos, to foster seamless inter-agency cooperation and deliver even more value to clients.

FORWARD Founder and Managing Director Fergus Kibble said, “Melbourne feels like home to us, and we are thrilled to be opening our doors here. Over the past ten years, we have worked with Melbourne-based clients, including Lion Dairy and Drinks (now Bega), Fonterra, General Mills, Mentholatum and Sensis. Lucy is an excellent addition to FORWARD, and her expertise across corporate and consumer public relations builds additional capability for our network.”

GrowthOps CEO Clint Cooper said, “Since GrowthOps acquired FORWARD in February, Fergus and his team have collaborated with us across the region and brought earned media, influencer marketing, and content offerings to elevate our clients’ brands. This exciting step marks a significant milestone in our growth ambition for FORWARD.”

Lucy Saarelaht said, “I am pumped to join the FORWARD team and kickstart this new adventure. The opportunity to work alongside such talented professionals, collaborate with great clients, and contribute to a thriving agency culture is exciting. I am also energised by the entrepreneurial spirit here and look forward to developing campaigns that will contribute to the agency's and our clients’ continued success.”

Lucy joins FORWARD from Porter Novelli and has a wealth of experience spanning health, FMCG, government and not-for-profit sectors. She’s well-versed in leading teams to deliver large-scale communication and public relations projects that make an impact.

Clint Cooper, Lucy Saarelaht, Con Frantzeskos

Clint Cooper, Lucy Saarelaht, Con Frantzeskos