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It’s no surprise that social media is an effective way to create brand awareness and help increase product sales. There are many ways to launch viral social media campaigns, which are strategically focused, have measurable outcomes and are ultimately aimed at influencing consumers to feel or act a certain way. User-generated content is one way a brand can engage its

Content is king. It’s a phrase Bill Gates penned in an article almost two decades ago, now more than ever, the buzz phrase is frequently used in the marketing and communications industry. Yes, content is still king but, now social is its vital mouthpiece. Examples of successful social content marketing can be found on one of the world’s most engaged social media platforms, LinkedIn.