How virtual events help brands stay connected to consumers
In these unprecedented times of social distancing and venue closures, the landscape of the Australian events industry is rapidly changing. Despite being unable to run tangible events or activations, creative industries and brands are continuing to connect, engage and create special moments that inspire us, and they are doing so digitally. Brands recognise that, in this time, trying to sell to
Good for you and for the planet – Five sustainability campaigns we love
While the world is still in the midst of COVID-19 mania and our news headlines focus on health concerns and lifestyle changes, and we all continue to adjust to the new norm, we wanted to take a step back and look at the bigger picture and one of the other issues we, globally, continue to face. One which, in a
5 Tips to Prepare for a Graduate Job Interview
Applying for your first role can be a daunting experience, especially if you’ve never been interviewed before. Employers look for a number of key skills and personality attributes to make sure they hire someone who will be the right fit for the agency. Before getting to the interview application stage, when short-listing a potential place of employment, make sure they are
FORWARD Wins Best Influencer Strategy
At the annual CommsCon awards ceremony, last night, FORWARD Agency won Best Influencer Strategy for the #itsgottabeMILO – BIG MILO TIN campaign which ran from October to December 2017. The award recognised this campaign as best in class for influencer marketing strategy. The #itsgottabeMILO campaign was all about getting Aussies talking and sharing their favourite MILO moments. To kick-start the campaign, FORWARD
FORWARD Agency Wins Beiersdorf PR Pitch
Beiersdorf Australia has appointed FORWARD Agency as their retained public relations and influencer agency partner in Australia and New Zealand, following a competitive pitch process. The appointment will see FORWARD work across the consumer brands in the Beiersdorf stable including NIVEA, NIVEA MEN and ELASTOPLAST. Julia Braun, General Manager Marketing at Beiersdorf Australia said: “Following a review of PR agencies and a
5 Top Beauty Trends We’re Loving
At FORWARD, we are always listening and looking out for emerging beauty trends in Australia and overseas, what beauty bloggers and influencers are talking about, and keeping our finger on the pulse of what beauty media are writing about. Here, we’ve pulled together a list of 5 top beauty trends that we’re loving right now. 1. Changing application of beauty products The
4 Minutes With.. Fat Mum Slim
Chantelle Ellem is one of the most established ‘blogger-type people’ in the parenting and lifestyle space, having created her blog Fat Mum Slim back in 2008. Chantelle prides herself on her tight-knit community of followers and providing an inspirational space for women to discuss life, personal interests, photography and her favourite recipes! Here, we managed to sneak four minutes with Chantelle
The Growth of Personalisation
Brand loyalty is not what it used to be, with consumers swayed by anything from lower prices, more options, gimmicks, and even the occasional boycott. As such, to combat brand fatigue and shopper infidelity, mass market personalisation has grown over the last decade, taking cues from pre-mass consumerism to drive pure advocacy. From a PR perspective, current brand offerings of personalised
10 Australian Fitness Influencers You Need To Be Following
Today, Australians are without a doubt more conscious of their health and fitness than ever before. Nationally, we spend $8.5 billion each year on gym memberships, sports equipment and the latest fitness trends, highlighting that we’re prepared to pay premium prices to achieve our health and fitness goals. As we become increasingly active and health focused, as well as more reliant
10 Family Influencers You Should Follow
We’ve reviewed both the 10 Australian Food Influencers You Should Follow and the 10 Australian Lifestyle Influencers you should follow. We’ve worked with a number of influencers over a wide range of fields over the years at FORWARD, and consider ourselves lucky to have worked with some of the best in the industry. Now, we’re bringing you 10 Australian Family influencers you should follow. These 10 influencers all
