At the annual CommsCon awards ceremony, last night, FORWARD Agency won Best Influencer Strategy for the #itsgottabeMILO – BIG MILO TIN campaign which ran from October to December 2017. The award recognised this campaign as best in class for influencer marketing strategy. The #itsgottabeMILO campaign was all about getting Aussies talking and sharing their favourite MILO moments. To kick-start the campaign, FORWARD
Chantelle Ellem is one of the most established ‘blogger-type people’ in the parenting and lifestyle space, having created her blog Fat Mum Slim back in 2008. Chantelle prides herself on her tight-knit community of followers and providing an inspirational space for women to discuss life, personal interests, photography and her favourite recipes! Here, we managed to sneak four minutes with Chantelle
Content is king. It’s a phrase Bill Gates penned in an article almost two decades ago, now more than ever, the buzz phrase is frequently used in the marketing and communications industry. Yes, content is still king but, now social is its vital mouthpiece. Examples of successful social content marketing can be found on one of the world’s most engaged social media platforms, LinkedIn.