Coronavirus and Creativity: Brands that are thinking outside the box
If this year has shown us anything, it is to expect the unexpected. The last six months can only be likened to riding a rollercoaster blind folded. But through a year of mostly lows, there have also been some things that put smiles on our faces. Brands across the globe have entertained us with a host of interesting and somewhat
5 lessons learnt working with lifestyle media during isolation
During the COVID-19 pandemic, many of us have had to adjust not only to a new work-life balance but adapt the way in which we communicate with each other – all from our home. From a Public Relations perspective, we now more than ever have had to adjust our approach to work, timings, strategy and communication skills when working with
COVID-19 – How Can PR Help Your Brand?
As a consumer brand marketer, what should you be doing now and what are the public relations opportunities to keep your brand salient during these difficult times? There is a lot of uncertainty at the moment, and as self-isolation and quarantine become the new normal, brands are moving quickly to adjust their communications as they respond to the
