Coronavirus and Creativity: Brands that are thinking outside the box
If this year has shown us anything, it is to expect the unexpected. The last six months can only be likened to riding a rollercoaster blind folded. But through a year of mostly lows, there have also been some things that put smiles on our faces. Brands across the globe have entertained us with a host of interesting and somewhat
We Are Cooking Our Way Through COVID-19 – What Are the Opportunities for Food Brands?
Many of us are spending more time at home given the current period of social distancing brought about by COVID-19, faced with the challenge of adjusting to the ‘new normal’ and searching for ways to fill the day, find joy in the little things and spend quality time with those we live with. Born from this challenge, we’ve seen an
5 Tips For Using Social Media During COVID-19
The current COVID-19 pandemic has put into sharp focus the importance of communicating with consumers during a crisis - and doing it at speed. As a result, social media has become one of the first places consumers go for the latest news and updates (besides the media of course), thanks to its ease of access and its ability to be
COVID-19 – How Can PR Help Your Brand?
As a consumer brand marketer, what should you be doing now and what are the public relations opportunities to keep your brand salient during these difficult times? There is a lot of uncertainty at the moment, and as self-isolation and quarantine become the new normal, brands are moving quickly to adjust their communications as they respond to the
4 Minutes With.. Fat Mum Slim
Chantelle Ellem is one of the most established ‘blogger-type people’ in the parenting and lifestyle space, having created her blog Fat Mum Slim back in 2008. Chantelle prides herself on her tight-knit community of followers and providing an inspirational space for women to discuss life, personal interests, photography and her favourite recipes! Here, we managed to sneak four minutes with Chantelle
My 3 Big Takeaways from TEDxSYDNEY 2016
TEDxSydney is a celebration of BIG IDEAS. The theme of TEDxSydney this year was “Togetherness”. What does this mean? It means that no big idea happens in a vacuum: the best ideas are the result of conversations and collaborations. I also think more generally it means “we are all in this together and we will all go down together –
How video content is driving massive engagement for food brands – Part 2
In Part 1 of this blog post we considered which video platforms are available for your food stories and some examples of how brands are using these platforms effectively to drive consumer engagement. In this post, I am reviewing a few of our favourite food channels. These channels are creating innovative, simple and beautiful content with recipe videos that are driving millions
How Video Content Is Driving Massive Engagement For Food Brands – Part 1
While watching the start of MasterChef Season 8 this week, I have been reflecting on the power of video content marketing to not only stimulate wannabe chefs, but also regular home cooks who are looking for new recipes to break the mid-week boredom of plain old meat and three veg. Video is making helpful cooking tips more accessible than ever, especially
TrueLocal appoints FORWARD Agency to manage PR & Influence
FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch. The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits of using Australia’s largest online local directory. Ruth Trewhella, TrueLocal Group Manager, said: “The FORWARD team impressed us with their strategic understanding
4 minutes with: Sean Pickwell, Director – Waterfront
A celebrity partnership could help your brand to drive fast awareness, engagement and fan love; and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made in heaven, but finding that perfect fit might not be as easy as you think. We spent 4 minutes with Sean Pickwell, Managing Director of Australia’s number one
