Premium ready-to-eat dessert and snacks brand, Wicked Sister, has appointed FORWARD as its public relations and digital agency following a PR and social creative review.
FORWARD and its GrowthOps group partners - Khemistry and GrowthOps Performance - joined forces to secure the account which will see the agencies deliver an integrated PR, social creative, and influencer marketing program.
The teams will be responsible for always-on social and public relations work, in addition to launching Wicked Sister’s new High-Protein 510g tubs and new vanilla flavour this month. The appointment is part of the brand’s ongoing strategy to build Wicked Sister’s status as a market leader in the high-quality at home desserts and snacks category.
Melbourne-based creative agency, Communicado, remains in place as Wicked Sister’s advertising partner with Half Dome continuing to place ATL paid media for the brand. Also on the brand’s agency roster is branding agency The Contenders.
Pedro Demartini, Head of Marketing and NPD at Wicked Sister, said: "We're excited to partner with FORWARD and Khemistry as we expand our collaboration with influencers and up our social media and PR game. Their innovative and creative approach will enhance our brand presence and integrate seamlessly into our overall marketing strategy.”
Fergus Kibble, Founder & Managing Director at FORWARD, said, “Our team is delighted to welcome this home-grown Australian brand to join our roster of leading FMCG brands. They're committed to growth and understand the powerful combination of social media and PR to drive engagement and advocacy."
The relationship with Wicked Sister adds even further depth to FORWARD’s experience across the grocery food sector with past and present clients including Sunrice, Betty Crocker, Dairy Farmers, Uncle Toby’s, Maggi, Magnum, and Ben & Jerry’s.
