5 lessons learnt working with lifestyle media during isolation
During the COVID-19 pandemic, many of us have had to adjust not only to a new work-life balance but adapt the way in which we communicate with each other – all from our home. From a Public Relations perspective, we now more than ever have had to adjust our approach to work, timings, strategy and communication skills when working with
Good for you and for the planet – Five sustainability campaigns we love
While the world is still in the midst of COVID-19 mania and our news headlines focus on health concerns and lifestyle changes, and we all continue to adjust to the new norm, we wanted to take a step back and look at the bigger picture and one of the other issues we, globally, continue to face. One which, in a
COVID-19 – How Can PR Help Your Brand?
As a consumer brand marketer, what should you be doing now and what are the public relations opportunities to keep your brand salient during these difficult times? There is a lot of uncertainty at the moment, and as self-isolation and quarantine become the new normal, brands are moving quickly to adjust their communications as they respond to the
Top 5 UGC campaigns we love
It’s no surprise that social media is an effective way to create brand awareness and help increase product sales. There are many ways to launch viral social media campaigns, which are strategically focused, have measurable outcomes and are ultimately aimed at influencing consumers to feel or act a certain way. User-generated content is one way a brand can engage its
Reactive Social Media and 5 Examples of Brands Doing it Well.
As the media landscape increasingly changes, one thing becomes more prevalent: the immediacy that news and current events are available to us, and how quickly these stories give way to the next big thing. So, what does this mean for marketers? With younger generations craving immediacy it’s imperative to stay ahead of the trends. This is where social media plays a
Interview With An Influencer: Geneva Vanderzeil from A Pair and A Spare
Meet Geneva Vanderzeil, your new best friend, interior design muse and DIY guru all rolled into one. A successful Australian blogger, designer, craft lover and businesswoman, Geneva launched her website A Pair & A Spare in 2010 as a platform to share stylish How-To tutorials. Since then, Geneva’s site has grown to span across Style, Interiors, Creativity and Travel and includes her
FORWARD Announces New General Manager, New Hires and Client Wins
FORWARD is pleased to announce the promotion of Caroline Lovejoy to the position of General Manager. Caroline has been with the agency for three years as Group Account Director, overseeing SunRice and Nestlé. In her extended capacity, Caroline will be leading on new business acquisition, as well as supporting business management alongside Founder and Managing Director, Fergus Kibble. FORWARD also announces
Top 5 Tips To Nail That Pitch!
In a world when journalists are busier than ever before, the need to create a punchy and impactful pitch has never been more essential. The key to a successful pitch that will actually be read is all about carefully writing, reviewing and revising your words as well as the person you sending the pitch to. Here are five tips that will
FORWARD Wins Gold SABRE at Asia Pacific Awards for Mills & Boon campaign
Winners were announced during the 2018 Asia-Pacific SABRE Awards ceremony, which was held at the Mandarin Oriental Hotel, Singapore, on September 11. FORWARD won a Gold SABRE award in the practice area of Consumer Marketing (New Product) for “Do You Dare?”, the launch campaign for the new Mills & Boon imprint Dare. Our Founder & Managing Director, Fergus Kibble, was there to
4 Minutes With… Melanie Lionello
Melanie Lionello (aka Naturally Nutritious) has quickly become one of the most popular food bloggers in Australia, sharing her adventures in food and nutrition across her blog and Instagram. Her food philosophy is all about “real food recipes with a healthy dose of indulgence” which is captured perfectly in the drool-worthy videos and simple recipes she creates. We recently collaborated
