2021 Nutrition Trend Forecast: Eating healthy in a post COVID world
As 2020 draws to a close, it’s almost time for the “new year, new me” posts to flood our social feeds once again. But can we still expect the usual gym-going, carb-cutting, diet-inducing resolutions in 2021? Thanks to COVID, lockdown and spending more time at home, our everyday eating and cooking habits underwent significant changes in 2020 (so much so that
Instagram Reels – What you need to know?
With the average human having an attention span of 8 seconds and the rapid rise of new social apps such as TikTok and Byte, there’s no doubt that short form video has become the king of social media content. And Instagram is no exception - in fact, videos on Instagram that are an average of 26 seconds have been found
5 lessons learnt working with lifestyle media during isolation
During the COVID-19 pandemic, many of us have had to adjust not only to a new work-life balance but adapt the way in which we communicate with each other – all from our home. From a Public Relations perspective, we now more than ever have had to adjust our approach to work, timings, strategy and communication skills when working with
How to create a winning media strategy
In an ever-changing and evolving digital world, it’s more important than ever to be strategic when communicating to the media to ensure your message is seen at the right time, by the right people, in the right places. Whilst the types of media platforms continue to expand, the objective of a media strategy remains the same - to generate results and
How virtual events help brands stay connected to consumers
In these unprecedented times of social distancing and venue closures, the landscape of the Australian events industry is rapidly changing. Despite being unable to run tangible events or activations, creative industries and brands are continuing to connect, engage and create special moments that inspire us, and they are doing so digitally. Brands recognise that, in this time, trying to sell to
Good for you and for the planet – Five sustainability campaigns we love
While the world is still in the midst of COVID-19 mania and our news headlines focus on health concerns and lifestyle changes, and we all continue to adjust to the new norm, we wanted to take a step back and look at the bigger picture and one of the other issues we, globally, continue to face. One which, in a
What I’ve Learnt Since Working Remotely
For a lot of us, we have been working from home for over a month now. IT issues have smoothed out and Zoom calls with your colleagues are second nature – for work related matters and simply to just connect in lieu of office chatter. But while we may be in the groove of your new norm, there are a number
We Are Cooking Our Way Through COVID-19 – What Are the Opportunities for Food Brands?
Many of us are spending more time at home given the current period of social distancing brought about by COVID-19, faced with the challenge of adjusting to the ‘new normal’ and searching for ways to fill the day, find joy in the little things and spend quality time with those we live with. Born from this challenge, we’ve seen an
5 Tips For Using Social Media During COVID-19
The current COVID-19 pandemic has put into sharp focus the importance of communicating with consumers during a crisis - and doing it at speed. As a result, social media has become one of the first places consumers go for the latest news and updates (besides the media of course), thanks to its ease of access and its ability to be
COVID-19 – How Can PR Help Your Brand?
As a consumer brand marketer, what should you be doing now and what are the public relations opportunities to keep your brand salient during these difficult times? There is a lot of uncertainty at the moment, and as self-isolation and quarantine become the new normal, brands are moving quickly to adjust their communications as they respond to the
