COVID-19 – How Can PR Help your Brand Right Now?
As a consumer brand marketer, what should you be doing now and what are the public relations opportunities to keep your brand salient during these difficult times? There is a lot of uncertainty at the moment, and as self-isolation and quarantine become the new normal, brands are moving quickly to adjust their communications as they respond to the
4 Minutes With… Melanie Lionello
Melanie Lionello (aka Naturally Nutritious) has quickly become one of the most popular food bloggers in Australia, sharing her adventures in food and nutrition across her blog and Instagram. Her food philosophy is all about “real food recipes with a healthy dose of indulgence” which is captured perfectly in the drool-worthy videos and simple recipes she creates. We recently collaborated
5 Tips to Prepare for a Graduate Job Interview
Applying for your first role can be a daunting experience, especially if you’ve never been interviewed before. Employers look for a number of key skills and personality attributes to make sure they hire someone who will be the right fit for the agency. Before getting to the interview application stage, when short-listing a potential place of employment, make sure they are
4 Minutes With.. Fat Mum Slim
Chantelle Ellem is one of the most established ‘blogger-type people’ in the parenting and lifestyle space, having created her blog Fat Mum Slim back in 2008. Chantelle prides herself on her tight-knit community of followers and providing an inspirational space for women to discuss life, personal interests, photography and her favourite recipes! Here, we managed to sneak four minutes with Chantelle
The Growth of Personalisation
Brand loyalty is not what it used to be, with consumers swayed by anything from lower prices, more options, gimmicks, and even the occasional boycott. As such, to combat brand fatigue and shopper infidelity, mass market personalisation has grown over the last decade, taking cues from pre-mass consumerism to drive pure advocacy. From a PR perspective, current brand offerings of personalised
My 3 Big Takeaways from TEDxSYDNEY 2016
TEDxSydney is a celebration of BIG IDEAS. The theme of TEDxSydney this year was “Togetherness”. What does this mean? It means that no big idea happens in a vacuum: the best ideas are the result of conversations and collaborations. I also think more generally it means “we are all in this together and we will all go down together –
How video content is driving massive engagement for food brands – Part 2
In Part 1 of this blog post we considered which video platforms are available for your food stories and some examples of how brands are using these platforms effectively to drive consumer engagement. In this post, I am reviewing a few of our favourite food channels. These channels are creating innovative, simple and beautiful content with recipe videos that are driving millions
How Video Content Is Driving Massive Engagement For Food Brands – Part 1
While watching the start of MasterChef Season 8 this week, I have been reflecting on the power of video content marketing to not only stimulate wannabe chefs, but also regular home cooks who are looking for new recipes to break the mid-week boredom of plain old meat and three veg. Video is making helpful cooking tips more accessible than ever, especially
10 Australian Food Influencers You Should Follow
At FORWARD we are always on the look out for the most knowledgeable, creative, and authoritative foodies to collaborate with and help tell our client’s stories. Here is a selection of 10 amazing food influencers that we think are doing really interesting, creative and fun things with food. They are getting noticed, have engaged audiences, and are open to working
4 Marketing Opportunities From 2016’s Biggest Food Trends
Whether they’re creepy, ugly or sweet-as-pie, tapping into the latest food trends can generate massive sales for marketers. For food brands looking to build stronger engagement and loyalty among customers, these trends can unlock opportunities for your innovation pipeline, more relevant communications and marketing programs, and ultimately, fuller shopping baskets. Here is our take on some of the larger food trends
