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Sponsorships Tag

FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch. The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits of using Australia’s largest online local directory. Ruth Trewhella, TrueLocal Group Manager, said: “The FORWARD team impressed us with their strategic understanding

A celebrity partnership could  help your brand to drive fast awareness, engagement and fan love;  and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made in heaven, but finding that perfect fit might not be as easy as you think.   We spent 4 minutes with Sean Pickwell, Managing Director of Australia’s number one

Blogging has become big business. Not only do agencies and brands liaise with established bloggers to create and amplify campaigns, but also the industry of brand publishing platforms and business blogs are increasing in value. Major bloggers are now commonly represented by specialist agents and draw big crowds and dollars, successfully leveraging their audience share for conversion into social and economic