5 lessons learnt working with lifestyle media during isolation
During the COVID-19 pandemic, many of us have had to adjust not only to a new work-life balance but adapt the way in which we communicate with each other – all from our home. From a Public Relations perspective, we now more than ever have had to adjust our approach to work, timings, strategy and communication skills when working with
How to create a winning media strategy
In an ever-changing and evolving digital world, it’s more important than ever to be strategic when communicating to the media to ensure your message is seen at the right time, by the right people, in the right places. Whilst the types of media platforms continue to expand, the objective of a media strategy remains the same - to generate results and
2 Insider Tips to Power Up your Media Relations
Content might be the buzzword in marketing right now, but for some of us seasoned PR professionals, content is what we’ve been producing to help us tell our story to consumers via the medium of editorial, or earned media for years. Media relations has become synonymous with Public Relations yet it’s just one part of the broad scope of PR. I
