5 Tips For Using Social Media During COVID-19
The current COVID-19 pandemic has put into sharp focus the importance of communicating with consumers during a crisis - and doing it at speed. As a result, social media has become one of the first places consumers go for the latest news and updates (besides the media of course), thanks to its ease of access and its ability to be
COVID-19 – How Can PR Help Your Brand?
As a consumer brand marketer, what should you be doing now and what are the public relations opportunities to keep your brand salient during these difficult times? There is a lot of uncertainty at the moment, and as self-isolation and quarantine become the new normal, brands are moving quickly to adjust their communications as they respond to the
Winter is coming: How to prepare for a social media storm
The words ‘social media crisis’ or ‘online issues management’ can conjure images of pitchforks, burning torches and mobs of angry villagers. It may sound like a scene from Game of Thrones, but with a little stretch of the imagination, it’s not difficult to see how the thick storm of a social media crisis/issue could feel like a chapter straight from
