Coronavirus and Creativity: Brands that are thinking outside the box
If this year has shown us anything, it is to expect the unexpected. The last six months can only be likened to riding a rollercoaster blind folded. But through a year of mostly lows, there have also been some things that put smiles on our faces. Brands across the globe have entertained us with a host of interesting and somewhat
Bolle Italia – Italian Sparkling Wine Festival To Arrive In Sydney
A world of Italian Sparkling wine and food to pop open in in October On Sunday 9th October and Monday 10th October in Sydney, Australians can pop their corks with the arrival of Bolle Italia: the first two-day wine tasting event of its kind, entirely dedicated to world-class Italian sparkling wines from Friuli to Sicily, Piedmont to Sardinia. During the two-day sparkling wine
TrueLocal appoints FORWARD Agency to manage PR & Influence
FORWARD Agency today announced its appointment as public relations and influence agency partner for TrueLocal, following a competitive pitch. The appointment will see FORWARD help TrueLocal build its brand profile and educate Australian small business and consumers about the benefits of using Australia’s largest online local directory. Ruth Trewhella, TrueLocal Group Manager, said: “The FORWARD team impressed us with their strategic understanding
4 minutes with: Sean Pickwell, Director – Waterfront
A celebrity partnership could help your brand to drive fast awareness, engagement and fan love; and not to mention media interest. The right famous face paired with the right brand can sometimes be a match made in heaven, but finding that perfect fit might not be as easy as you think. We spent 4 minutes with Sean Pickwell, Managing Director of Australia’s number one
6 Ways to Boost Your Creativity
Creativity is often viewed as a gift. You’ve either got the magic or you don’t. Some people naturally seem more predisposed to creativity. However at FORWARD we believe that everyone has potential. By introducing some simple habits we can all bring more creativity into our lives and workspace. Creativity isn’t just about coming up with big ideas sometimes it’s the small ideas.
The Future of PR: 3 Major Insights from the PRIA’s Vivid Ideas Session
Today, the Public Relations Institute of Australia (PRIA) held an event as part of the Vivid Sydney called Creativity, Content and the Future of PR. Hosted by industry virtuoso Amanda Little, the program featured four participants: Adam Good – Director of Digital Media & Content at Telstra Glen Cassidy – Founding Partner at Cake Wines Shane Currey – Director – Design Thinking |
Four Big Ideas From TEDx Sydney 2015
Yesterday I had the absolute pleasure of being in the audience of TEDx Sydney 2015 at the Opera House. It is the first time I have attended TEDx, and after years of watching amazing TED Talks on YouTube, the day did not disappoint. There were 19 incredible speakers and eight musical and entertainment acts that inspired and moved us. It was a full
4 minutes with: Zoe Bingley-Pullin
Brand ambassadors can be a powerful way to support PR and influence campaigns. They provide expert voices to tell brands’ stories and can help establish a brand’s credibility and authenticity with the media, bloggers and other influencers. We love to showcase the people we work with and for this month’s ‘4 minutes with’ we chatted with a brand ambassador we work
4 minutes with Emma Koubayssi
Your first job in PR? I first got a taste of PR and publicity when I was studying at Glasgow University. I was hosting a radio show on Subcity Radio for four years and in my final year I joined the Comms team to help promote and raise money for the station. It was an incredible experience and I was responsible for
The 15 most powerful verbs for 2015
Everyone loves a list. I do too. So I thought I would share my new years list. Ta dah! But rather than technology trends or social media predictions, here are my 15 top verb predictions for 2015. Perhaps you could call these my new years verb resolutions: 1. Reflect Take stock. Step back. Look at where you are now. What is really going
