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Vitasoy appoints FORWARD as PR partner

FORWARD has been appointed as the PR and communication agency partner for leading plant milk brand Vitasoy, following a competitive pitch.

FORWARD will commence work with Vitasoy immediately to increase Australia and New Zealand’s awareness of the Vitasoy brand plant milks.

“Our communication focus for 2014 is to help educate consumers about the relative benefits of different plant milks, and cut through the confusion that currently exists,” said Vitasoy Marketing Manager Jane Whittles.

“We were impressed by FORWARD’s strategic approach, the team’s strong understanding of our category and brand, as well as the originality of their ideas about how to communicate the Vitasoy message.”

Vitasoy has engaged FORWARD to manage its media and blogger relations and stakeholder engagement strategy across Australia and New Zealand.

As part of this, FORWARD will implement widespread communication initiatives to engage with consumers, health care professionals, industry partners and key opinion leaders.

“We are thrilled about working with the Vitasoy team to help build the presence of this leading soymilk brand,” said Fergus Kibble, Managing Director and Founder of FORWARD.

“As we continue to expand our client base, we also continue to expand our team. We have recently commenced looking for an additional Account Manager and Account Executive to join our growing team of communications professionals,” he concluded.