Grey Goose Appoints FORWARD as PR & Influence Partner
FORWARD today announced its appointment as PR & Influence agency partner for GREY GOOSE Vodka, by Bacardi Lion.
FORWARD will work collaboratively with Bacardi Lion’s brand and activation teams to plan and implement influencer programs, experiential activations, sponsorship opportunities and earned media content for GREY GOOSE. Optimedia is GREY GOOSE’s media agency partner.
“We are thrilled to be working with Bacardi Lion to help tell the story of the world’s first super premium Vodka in this country,” said Fergus Kibble, Managing Director and Founder of FORWARD.
“FORWARD demonstrated a deep understanding of our brand and has innovative ideas on how we will drive conversation and profile for GREY GOOSE,” said Prue Andrews, Senior Brand Manager – Gin and Vodka at Bacardi Lion.
“Together, we have some really exciting plans for GREY GOOSE in 2014, and we are looking forward to working with the team at FORWARD to grow the presence of GREY GOOSE!”