COVID-19 – How Can PR Help your Brand Right Now?
As a consumer brand marketer, what should you be doing now and what are the public relations opportunities to keep your brand salient during these difficult times? There is a lot of uncertainty at the moment, and as self-isolation and quarantine become the new normal, brands are moving quickly to adjust their communications as they respond to the
Top 5 UGC campaigns we love
It’s no surprise that social media is an effective way to create brand awareness and help increase product sales. There are many ways to launch viral social media campaigns, which are strategically focused, have measurable outcomes and are ultimately aimed at influencing consumers to feel or act a certain way. User-generated content is one way a brand can engage its
Reactive Social Media and 5 Examples of Brands Doing it Well.
As the media landscape increasingly changes, one thing becomes more prevalent: the immediacy that news and current events are available to us, and how quickly these stories give way to the next big thing. So, what does this mean for marketers? With younger generations craving immediacy it’s imperative to stay ahead of the trends. This is where social media plays a
Interview With An Influencer: Geneva Vanderzeil from A Pair and A Spare
Meet Geneva Vanderzeil, your new best friend, interior design muse and DIY guru all rolled into one. A successful Australian blogger, designer, craft lover and businesswoman, Geneva launched her website A Pair & A Spare in 2010 as a platform to share stylish How-To tutorials. Since then, Geneva’s site has grown to span across Style, Interiors, Creativity and Travel and includes her
