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It’s no surprise that social media is an effective way to create brand awareness and help increase product sales. There are many ways to launch viral social media campaigns, which are strategically focused, have measurable outcomes and are ultimately aimed at influencing consumers to feel or act a certain way. User-generated content is one way a brand can engage its

Meet Geneva Vanderzeil, your new best friend, interior design muse and DIY guru all rolled into one. A successful Australian blogger, designer, craft lover and businesswoman, Geneva launched her website A Pair & A Spare in 2010 as a platform to share stylish How-To tutorials. Since then, Geneva’s site has grown to span across Style, Interiors, Creativity and Travel and includes her

FORWARD is pleased to announce the promotion of Caroline Lovejoy to the position of General Manager. Caroline has been with the agency for three years as Group Account Director, overseeing SunRice and Nestlé. In her extended capacity, Caroline will be leading on new business acquisition, as well as supporting business management alongside Founder and Managing Director, Fergus Kibble. FORWARD also announces