Instagram Reels – What you need to know?
With the average human having an attention span of 8 seconds and the rapid rise of new social apps such as TikTok and Byte, there’s no doubt that short form video has become the king of social media content. And Instagram is no exception - in fact, videos on Instagram that are an average of 26 seconds have been found
Coronavirus and Creativity: Brands that are thinking outside the box
If this year has shown us anything, it is to expect the unexpected. The last six months can only be likened to riding a rollercoaster blind folded. But through a year of mostly lows, there have also been some things that put smiles on our faces. Brands across the globe have entertained us with a host of interesting and somewhat
5 lessons learnt working with lifestyle media during isolation
During the COVID-19 pandemic, many of us have had to adjust not only to a new work-life balance but adapt the way in which we communicate with each other – all from our home. From a Public Relations perspective, we now more than ever have had to adjust our approach to work, timings, strategy and communication skills when working with
Good for you and for the planet – Five sustainability campaigns we love
While the world is still in the midst of COVID-19 mania and our news headlines focus on health concerns and lifestyle changes, and we all continue to adjust to the new norm, we wanted to take a step back and look at the bigger picture and one of the other issues we, globally, continue to face. One which, in a
