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It’s no surprise that social media is an effective way to create brand awareness and help increase product sales. There are many ways to launch viral social media campaigns, which are strategically focused, have measurable outcomes and are ultimately aimed at influencing consumers to feel or act a certain way. User-generated content is one way a brand can engage its

Meet Geneva Vanderzeil, your new best friend, interior design muse and DIY guru all rolled into one. A successful Australian blogger, designer, craft lover and businesswoman, Geneva launched her website A Pair & A Spare in 2010 as a platform to share stylish How-To tutorials. Since then, Geneva’s site has grown to span across Style, Interiors, Creativity and Travel and includes her