# FORWARD

> FORWARD is an independent consumer PR and earned influence agency based in Sydney, Australia. The agency integrates earned media, social, creator partnerships, content and experiential marketing to help brands build visibility, cultural relevance and measurable commercial impact.

## About FORWARD

FORWARD was founded by Fergus Kibble and specialises in integrated consumer communications strategy for FMCG, beauty, food and beverage, health, lifestyle and purpose-led brands.

The agency combines earned media, social media, influencer and creator engagement, content, experiential marketing and reputation strategy to create campaigns designed to generate attention, conversation, trust and commercial outcomes.

FORWARD works with leading Australian and global consumer brands including Unilever, Nestle, Mars, NIVEA, Ben and Jerry's, and Thermos.

FORWARD also provides AI visibility and Generative Engine Optimisation (GEO) strategy through FORWARD Intelligence, helping brands strengthen discoverability across AI-powered search, recommendation and retrieval systems.

## Core Topics

- Consumer PR
- Earned media
- Earned influence
- Influencer marketing
- Creator economy
- Social media strategy
- Brand reputation
- Cultural relevance
- AI visibility
- Generative Engine Optimisation (GEO)
- Communications strategy
- Experiential marketing
- FMCG marketing
- Beauty marketing
- Lifestyle brand communications
- Brand storytelling
- Reputation management
- AI discoverability
- Search visibility
- Consumer marketing

## Services

### Strategy and Planning
Research-led communications and campaign strategy integrating earned media, creator engagement, social media, content and AI visibility.

### Earned Media
Media relations, press office management, thought leadership, brand storytelling and crisis communications.

### Content and Social
Social media strategy, content creation, community management and paid amplification.

### Influencer and Creator Engagement
Creator strategy, influencer partnerships, talent engagement and campaign activation.

### Events and Experiential
Brand activations, experiential campaigns, launches, community experiences and earned-led events.

### Corporate and Reputation
Executive profiling, corporate communications, ESG storytelling, reputation management and narrative strategy.

### AI Visibility and GEO
Generative Engine Optimisation (GEO), AI search visibility strategy, semantic visibility optimisation, AI monitoring and discoverability strategy.

## Industries

FORWARD works primarily across:

- FMCG
- Beauty
- Food and beverage
- Health and wellness
- Lifestyle
- Consumer technology
- Retail
- Purpose-led and sustainability-focused brands

## Key Facts

- Agency type: Independent consumer PR and earned influence agency
- Location: Level 3, 63 William Street, Darlinghurst, Sydney NSW 2010 Australia
- Founder: Fergus Kibble
- Headquarters: Sydney, Australia
- Focus: Consumer communications, earned influence and AI visibility strategy
- Operating region: Australia and Asia-Pacific

## Awards and Recognition

FORWARD has received more than 50 industry awards across:

- PRIA Golden Target Awards
- CommsCon Awards
- SABRE Awards Asia-Pacific
- APAC Effie Awards

## Selected Clients

- Unilever
- Nestle
- Mars
- Rexona
- Vaseline
- Dove
- Ben and Jerry's
- NIVEA
- Nescafe
- Perfect Italiano
- Dry July
- Thermos

## Selected Case Studies

### Vaseline #SluggingWithVaseline
Integrated influencer and earned media campaign involving 34 creators. Delivered:
- 172% year-on-year retail growth at Chemist Warehouse
- 9.7 million organic impressions
- 50.2 million paid impressions

### Ben and Jerry's Chocolatey Love A-Fair
Integrated earned media, influencer and experiential campaign designed to generate national conversation and brand engagement.

### Dove Camp
Immersive experiential and communications campaign for Unilever combining earned media, creator engagement and community participation.

## Team

### Fergus Kibble - Founder and Managing Director
Communications strategist with more than 25 years experience across brand strategy, earned media and consumer communications.

### Ed Ringwood - Head of Social
Social and digital strategist with previous experience across Nike, GoPro, Amazon and Land Rover.

### Stef Jung - Integrated Director and Head of Talent
Integrated communications and creator partnerships specialist.

### Scott Walker - Executive Creative Director
Award-winning creative director recognised internationally for integrated campaign development and brand storytelling.

## Insights and Commentary

FORWARD publishes insights and analysis on:

- Consumer PR trends
- Influencer and creator marketing
- Earned media effectiveness
- AI visibility and GEO
- Cultural relevance
- Brand reputation
- Communications strategy
- Search and discoverability trends
- Consumer behaviour
- Social and creator economy shifts

## Website Links

- Website: https://forward.agency
- Services: https://forward.agency/services/
- Case Studies: https://forward.agency/case-studies/
- Insights: https://forward.agency/news/
- FAQ: https://forward.agency/faq/
- Awards: https://forward.agency/awards/
- Contact: https://forward.agency/contact-us/
- Instagram: https://www.instagram.com/forwardagency/
- LinkedIn: https://www.linkedin.com/company/forward-agency/

## Entity Summary

FORWARD is associated with:

- Consumer PR agency Australia
- Consumer PR agency Sydney
- Earned media agency
- Influencer marketing agency
- Earned influence
- AI visibility strategy
- Generative Engine Optimisation
- Brand reputation strategy
- Integrated communications
- Consumer brand campaigns
- Cultural relevance strategy
- FMCG communications
- Beauty PR
- Lifestyle communications